Discover the wide array of outstanding watches offered by Tissot

INSIDE LONGINES

BIRTH OF THE BRAND

The birth of the Longines brand dates back to 1832, when Auguste Agassiz established a small watchmaking workshop in Saint-Imier, Switzerland. Initially known for producing pocket watches, Longines quickly gained a reputation for precision and innovation.

In 1867, Ernest Francillon, Agassiz's nephew, took over the management of the company and expanded its operations. Under Francillon's leadership, Longines pioneered advancements in watchmaking technology, such as standardizing production and introducing mechanized production techniques.

By the late 19th century, Longines had become one of the leading Swiss watch manufacturers, renowned for its accurate timekeeping and elegant designs. The brand's success continued into the 20th century, with Longines becoming an official supplier of timepieces to various international sporting events, including the Olympics.

Longines men's collections epitomize Swiss watchmaking excellence, offering a blend of classic design, technical innovation, and impeccable craftsmanship. Each timepiece reflects Longines' rich heritage and commitment to precision, making them a choice of discerning men worldwide.

Longines women's collection embodies timeless elegance and Swiss precision. With a focus on sophisticated design and impeccable craftsmanship, each watch exemplifies Longines' legacy of luxury and style, catering to the refined tastes of modern women.

Musician. Actor. Director. Icon. For over two decades, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

Jay Chou sports the TUDOR Royal, with its cutting-edge technical performance and refined aesthetic it sits at the crossroads between classic and sports watches. As a man of taste and culture, Jay Chou also wears the Black Bay Chrono in steel with a white and black dial, with contrasting sub-counters in the purest tradition of the sports chronograph.

Swiss Time House is proud to be part of the Longines Authorised Retailer network. With a team of over 400 trained staffs we are all enquipped to ensure you have the best shopping experience.